Aspire Software, a part of ServiceTitan and a leading provider of business management software for landscape companies, has released its 2027 Commercial Landscape Industry Report. This report is based on a survey conducted with over 1,000 commercial landscape business owners and executives across the United States. The findings reveal that a significant majority, 79%, of contractors are setting revenue growth as their primary goal for 2027. This emphasis on growth is occurring as businesses increasingly look to technology, operational efficiency, and innovative cost management strategies to support sustainable expansion.
Eli Zevin, General Manager of Landscaping at ServiceTitan, commented on the findings, stating, "Commercial landscapers are focused on growth, but sustainable growth requires more than simply adding customers or crews." Zevin highlighted the necessity of having effective processes and operational visibility as businesses grow in complexity. He believes that contractors who can effectively integrate their teams, technology, and data will be better positioned to transform growth opportunities into stronger, more resilient businesses.
The report provides insights into how commercial landscaping businesses are adapting their operations to align with their growth objectives. Key strategies include changing purchasing methods for materials, investing in workforce development, and leveraging technology and artificial intelligence (AI) to enhance efficiency and foster more connected operations.
Key Findings
- Technology Integration: Contractors are increasingly utilizing technology across core business functions. The report identifies workflow automation, operational efficiency, and integrated systems as key areas for connecting and scaling operations. This technological integration is seen as a way to enhance communication and streamline processes within businesses, allowing for more effective management of resources and personnel.
- AI Investment: The report notes that nearly half of the surveyed operators are already utilizing AI in some capacity. Additionally, more than half of the respondents plan to increase their AI budgets, exploring where this technology can deliver value. AI is being used to analyze data, predict trends, and automate routine tasks, which can lead to increased productivity and improved decision-making processes.
- Purchasing Strategies: In response to rising material and equipment costs, landscape businesses are increasingly opting to purchase directly from suppliers. This strategy is aimed at gaining greater control over costs and mitigating price volatility. By purchasing directly, businesses can negotiate better terms and ensure a more stable supply chain, reducing the impact of market fluctuations on their operations.
- Workforce Investment: A significant number of landscape operators intend to increase crew wages this year. Attracting and retaining skilled workers remains a critical priority in the industry, and competitive compensation is seen as a key factor in maintaining a qualified workforce. Investing in employee training and development is also emphasized as a means to enhance service quality and operational efficiency.
For a comprehensive understanding of the findings and insights, the full Aspire 2027 Commercial Landscape Industry Report is available for download.
About Aspire Software
Aspire Software, a division of ServiceTitan, provides business management software tailored for landscape maintenance, construction, and snow and ice management companies. Its cloud-based SaaS solution aids field service companies in managing, creating, and executing business opportunities and challenges, ultimately enhancing service quality, improving margins, and boosting productivity. More information can be found at Aspire Software.
Research Methodology
The survey was conducted by Thrive Analytics, an independent research firm specializing in digital marketing research, on behalf of Aspire Software. The survey included 1,020 commercial landscape business owners, executives, and senior decision-makers and was conducted online from July 14 to July 31, 2026. The research is intended for informational purposes only, and Aspire Software does not guarantee the accuracy of the survey data or analysis. The forward-looking statements reflect the views of survey respondents and may not represent the perspectives of Aspire Software, ServiceTitan, or their affiliates. These statements are subject to risks and uncertainties that could cause actual outcomes to differ significantly from those expressed or implied.
Footnotes:
- 79% of contractors prioritize revenue growth for 2027. Source.
- The survey was conducted by Thrive Analytics among 1,020 commercial landscape business owners. Source.
- Nearly half of operators are already using AI, with more than half planning to increase AI budgets. Source.
Featured Image: Megapixl @ Blackboard373